Invest in a PRO logo
9 Reasons why you NEED to invest in a professional logo
Starting a new business can be an exciting time, but you can also feel like you’re burning cash. A logo is something that should be invested in when starting a business or following a new venture.
Because a logo is the face of your business and a foundation for building and growing.
I’m not suggesting that you have to invest in an expensive logo from a huge agency. Collaborate with a professional who can help you get it right the first time, like a freelancer or local designer. Consistency is key and the sooner you can develop an identity that STICKS the better.
Your logo and the branding assets that accompany it, like fonts, colours and images are the foundations of a brand.
In every industry we here the term “Build your foundations right”, this also applies in business.
Chef - if you use poor ingredients your dish won’t taste as best it could
Builder - If you don’t set a solid base your house won’t be strong.
In a nutshell - invest in the building blocks of your business, your logo being one of them.
Here are 9 more reasons why you it’s worth investing in a professional logo.
1 - First impressions count
Your logo is the face of your brand and it the first thing your customers come into contact with.
2 - Your identity
It’s easier to build and grow a brand when you have an identity, messaging is more direct and consistent.
3 - Knowledge is power
Research and development has gone into your logo, competitors analysed and purposeful thought behind why it should look a certain way.
4 - Longevity
Because of the above reason, you are likely to get more mileage out of a professional logo vs something you bought from a template or that was premade.
5 - Design theory
Colours, shapes and trends will be more up to date and complimentary. There is a study behind how people perceive and react to different colours.
6 - Look the part
Customers can tell what looks professional and what doesn’t, a professional logo shows commitment to your business.
7 - A picture says 1000 words
Your logo will help you attract your ideal client/customer. Let it do some talking for you as to what your business is all about and who you do it for.
8 - Get noticed
A well designed logo can lift you from the crowd of your competitors
9 - You’ll use it on everything
It is a foundation of your business, make sure it’s doing the job you want it to be doing.
You’ll be using your logo on everything within your business, social media, website, print media etc.
Thinking of getting a logo designed? - Check out my Branding Quiz to start thinking about what your business needs.